Hi

Ok , I tried finding best techniques to make a site best optimized for a search engine and I was literally surprised to know that a whole industry is running on this . They are in short called SEOs , search engine optimizer/optimization . Its not a one stop process , infact you have to continue doing it till your site is running .

Ok , I will first talk a little about how google get to know about any site :
Every few weeks google runs a kind of spider on domains listed in its database . The purpose is to update the site’s cache in its database but the main most imp purpose is to add any link (that it encounters) to its database.

Whenever we start a new website , we are always in hurry to submit our link on google or on some other automated search engine subscription which submit the site link on various search engines . Looks great but here is kind of some trap . Google and few other penalise users for it. You will get a better PR (page rank) if google gets to know about your site by other means like some direct link on other website. You need to be patient on this. To avoid this few people submit their website to some link-exchange . This is a bad practise. If there is some site where no of links exceeds more than ..hmm.....say 100 . Google might not add them and will label them as spam . This may also have a bad effect on your PR. . It will be great if you are able to submit the site on (s many as possible) other relevent websites which may have same set of keywords as you have. Here comes the link popularity factor (explained later)


Now we will talk about the main factors which will literally decide your PR .
Search engines give more importance to some items in their ranking algorithms. Following is a list of what items are given the most importance to items that have the least importance, in search engine rankings.

TITLE . 2.0
LINK POPULARITY . 2.0
THE MAIN BODY TEXT . 1.5
DOMAIN NAME . 1.0
KEYWORD PROMINENCE . 1.0
HEADING TAGS . 0.5
PROXIMITY OF KEYWORDS . 0.5
BOLD or ITALIC . 0.4
FOLDER or FILENAME . 0.3
META DESCRIPTION . 0.3
ALT TAG . 0.2
TITLE ATTRIBUTE . 0.2
META KEYWORDS . 0.1
TOTAL HIGHEST SCORE POSSIBLE = 10

TITLE TAG . 2.0/10
The title tag is an important part of a website. It is basically a short description of the page, and the most important words should go first. Every HTML (web page) should have a title tags and all tags should be unique. It is recommended that you do not use the same tags for multiple documents. Some tips to keep in mind when creating title tags are:

* It should always appear immediately after the opening tag
* It should be specific keywords and phrases
Professional Marketing Tips . Tips On Marketing>), and do not use one word more than twice.
* Titles should be between 5-12 words (less than 60 characters).
* Place primary keyword at the starting of the tag.
* Try to minimize/eliminate the use of commas in this tag.
* Strive for a keyword density of 25-35% for each keyword , you can do it by using those keywords in your body content often .
* Always remember to close the tag ( * If you use the same keyword twice, do not use it right next to each other. (eg. )
* All pages MUST have a unique and descriptive keyword phrase in the title.
* Do not change the tag regularly. The ideal time is 15 days .

THE MAIN BODY TEXT . 1.5/10
Use the following tips to increase the effectiveness of the main body text. These tips also cover Keyword prominence (1.0/10), Heading Tags (0.5/10), Proximity of Keywords (0.5/10), Bold or Italic (0.4/10), and Alt Tag (0.2/10)

* Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML Page
* Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
* Try to keep the word count of anywhere between 250 to 750 words per page.
* Use CSS instead of font tags
* Get rid of JavaScript in the code, and instead use an external file.
* Keep image buttons as text links, or have image and text links.
* Repeat page title in a heading at the top of the page, if possible.
* Use heading tags (, , ., ). You can alter the way these tags look via CSS.
* Keyword proximity: It refers to the closeness between two or more keywords, Always try to group words together that might be searched on as a single phrase by a user.
* Place some important keywords in Bold or Italic.
* Use Alt tag to describe images.
* Make sure the code of the homepage is not greater than 32k.
* Try to keep max font size 11px or 12px. (2 or 3 in most web programs).
* Avoid the use of nested loops in structure.
* Use W3C technologies and guidelines
* Update your body text at regular intervals, as many search engines prefer websites which are updated regularly


METATAGS - Meta Description (0.3/10), Meta Keywords (0.1/10)

Meta Description

* Write it in sentence structure
* Should be relevant to the similar 25-30 words (under 150 characters) description of the first text on the visible page.
* Do not repeat keywords more than 3 times in the description tag, or use different forms of the keyword.
* Minimize the use of stop words such as "and", "the", "of", etc.
* Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
* Try to include this tag in all pages by describing the content, and try to be unique in all descriptions.
* Don't fill your descriptions with only keywords.
* Strive for 5-10% keyword density.

MetaKeywords

* Keep it less than 130 characters for better results.
* Start with the most important then least important.
* Use keywords/phrases.
* Do not repeat any one word more than three (3) times.
* Do not place repeated keywords together.
* Use keywords that will be actually found on the page, and ones that reflect the essence of your content.
* Try to use small case in keyword/phrases




Ok , now below is a short article-:

Spider Friendly Pages



First off what is spider friendly navigation? Basically it is how easily search engines can read your website. This ultimately depends on the search engine that is reading your site. Some have the patience to dig deep into your site and promise to follow every link. Others may get bored before they finish indexing a whole page. Carefully organize your page content and Web site to ensure that spiders index the whole thing - not just bits and pieces. Here are some tips that will help you to do this:

1. Use Keywords/phrases that best describe the target page.
2. Avoid using image maps, if needed make sure to add text links at the bottom of all pages.
3. Do not use long text; limit 40-50 characters in a text link
4. Avoid using JavaScript links
5. Create text links and use a common navigational menu for all pages
6. For best results try to limit the number of links per page to 20. (Only a recommendation)
7. Include a site map if you have more than 20 pages.
8. If you are using flash navigation, always have text links as a supplement to the flash
9. Try to use keyword phrases in the HTML and image file names
10. Keep your file names hyphenated (e.g. use this-page.html instead of thispage.html)

General Tips and Tricks

1. Make sure your website is completely finished, spell checked, online and all links are working before submitting to Search Engines'.
2. Try to include .robots.txt. to prevent spiders from crawling certain directories. (For more info, visit www.robotstxt.org)
3. If the site was designed in something other than HTML, make sure there is some static content for the spider to read.
4. Try and get on DMOZ if you are not already there.
5. Read each search engines. guidelines and follow them closely.
6. Use meta tags in all places
7. For getting proper keywords that are commonly used visit:
a) http://www.wordtracker.com
b) http://inventory.goto.com/searchinventory/suggestion/
c) https://adwords.google.com/select/m...=KeywordSandbox
8. For checking keyword density use the following sites:
a) http://www.keyworddensity.com/
b) http://www.ranks.nl
9. When using frames, make sure to include keyword rich content between the tags, on the main frameset page.
10. Keep all content in root directory if possible.
11. Make sure your home page can load within 8-10 seconds on a 56k modem
12. Try to use CSS data as an external file and call it using tag
13. Optimize your images and keep the page size low
14. Update your more important pages at a regular interval
15. Check your site for broken links periodically


Things to Avoid
Here are some things to avoid when creating your website:

1. Avoid strange color combinations, as this can make it hard to read for a viewer
2. Text that is too small to read will also cause the reader to leave
3. Unrelated Advertisements will distract viewers
4. Hidden text, which is text the same color as the background
5. Submitting your site to FFA sites
6. Duplicate pages, doorway pages and cloaked pages
7. Re-direction from the homepage to another
8. Automated submission to search engines
9. Submitting to search engines more than once a month
10. Use of tag in HTML page header
11. Using trademarks or company names other than yours in Meta tags.
12. Instance of 5 or 6 keywords being repeated in one row


Summary

Search engine optimization is the process of Internet marketing and is the most cost-effective means of marketing to your target visitors. 90 percent of the web users are turning to search engines to search information online, so it is very crucial that your website rank within the top 20 results if you want to be found. A successful search engine optimization will bring qualified customers and prospects to your website. So if after several months of your website's position on the search engines result page has not improved, you might want to consider the services of a professional website optimization and search engine placement expert.



P.S–


DON’T USE THE BELOW METHOD
"Black hat" methods
"Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden", either as text colored similar to the background or in an invisible or left of visible div, or by redirecting users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is Black hat as a rule. One well known example is Cloaking, the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual review of a site.

One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.


There are many others things that you may feel are good to improve you PR but you seriously don’t need to worry about them.Better save your time on the site’s content . It is the most imp thing. And plz don’t fall in traps of SEO companies who guarantee a place in top 5 list for few dollars. Google.com too receive few mails like ‘your site in not in top 500 , hire us’

copyright notice: i have compiled the above articles with data obtained from many articles and posts posted on various forums . Their was no copyright information for those posts .